NeH and Solvalla have signed a multi-year cooperation agreement with the aim of strengthening Elitloppet's brand and creating a strong sense of belonging among all partners and visitors. The collaboration includes all aspects of Elitloppet's product profiling and exposure with NeH as the main sponsor.
Elitloppet is one of the world's most prestigious trotting races with horses and stakeholders from all over the world. Elitloppet has developed into an event that creates a unique atmosphere at Solvalla.
An important part of the collaboration is to strengthen the experience with modern and attractive Elitlopp clothing and other profiling. Through the collaboration, Elitloppet will have access to Neh's long experience and knowledge in working with events. In addition, Neh will be responsible for the sale of Elitloppet's merchandise both physically and online.
Strengthening Elitloppet as an audience experience is a major part of NeH's mission, but the aim of the collaboration is also for NeH to contribute to Elitloppet's long-term development with its experience and network in events.
- "It is a very exciting challenge to be able to work long-term with one of Sweden's largest events. We look forward with great confidence to working with Elitloppet to develop their product," says Peter Hultqvist, Sales Manager at NeH.
- NeH is Sweden's leading and most experienced supplier of promotional product solutions for events and the experience and knowledge they bring is exactly what Elitloppet needs to develop the audience experience, says Erik Hall, Sales Manager Solvalla.
About Elitloppet
Elitloppet is the main attraction during the Elitlopp weekend, which will be held at Solvalla in Stockholm on May 28 - 30, 2021. Elitloppet is an invitational race where 16 horses compete in two different trials with eight horses in each. The top four in each trial meet in a final where the winner receives three million SEK.
About NeH
NeH is one of the Nordic region's leading suppliers of promotional products and brand experiences that help its customers increase their sales and strengthen their brands. With the customers' needs in focus, NeH combines its knowledge of promotional products and events with a strong commitment and interest in constantly developing new creative and cost-effective products and services.
