Solvalla and Spendrups Bryggeri sign new beverage agreement for Solvalla and its events.
As of January 1, 2020, Solvalla, one of the world's most famous racecourses, will have Spendrups as its beverage supplier.
- We are of course very happy to have finalized this historic agreement with Spendrups. Together we will try to enhance the guest experience on several levels! Spendrups is a partner that we feel will be able to bring solid experience and new thinking to Solvalla, while we get a very appreciated and long-awaited product portfolio for our restaurants. This is another step in the process of signing up partners who share our ambition to exceed the audience's expectations of the arena experience," says Erik Hall, Sales Manager at Solvalla.
Solvalla and Spendrups are also working together on new initiatives around one of sport Sweden's biggest summer events: Elitloppet. During a weekend, large parts of Sweden's trotting fans gather to follow a number of different races, including the big Elitloppet on Sunday.
- The Elitlopp weekend is one of the highlights of the year for many of our visitors. As an organizer, we have a responsibility to always try to innovate and improve to give our guests the best possible experience on site. With Spendrups, we will be able to take a huge step in the right direction for 2020, and hope to come up with a couple of really exciting news already for next year, says Erik Hall.
The Gränges brand will be visible at racetracks around the country, including Solvalla, and at Elitloppet.
- Gränges is our house beer, originating from the brewery in Grängesberg, Dalarna. The collaboration with Solvalla and Elitloppet is part of our major investment in Swedish trotting. We look forward to working with Gränges to create a fantastic on-site experience for visitors," says Sofia Andersson, Product Manager for Gränges.
Press release from Solvalla
Photo: Carina Olofsson
